Amazing! When will this miniaturisation stop? Already, I find myself frustrated on what must be a hundred or so times a day because I can't read a label, a miniscule warning, a list of contents or - yes, - even some info on my iPhone.

Now, it seems, a ring, of all things it likely to be the next craze - or should I say, crazy.

Yes, o.k., I'm a dinosaur. I'm old and I understand that being so means: invisible. Yet, according to what I read, there are ageing populations in much of the so-called 'developed world', i.e. in rich countries. I'm also given to believe that all these old people have large quantities of disposable income. So, given that failing eyesight and hearing are as good as inevitable with ageing, are we boomers and busted ones not a sizeable market segment?

Yes, I know that the young consider that modern devices must be a complete mystery to the aged and even a personal computer one of the most alien implements they've ever known. This is despite the reality that such devices have been around since long before most of these critics were born and people such as myself have experienced their development and incremental, as well as, radical advances.

We are not stupid, incapable, useless or dribbling. We are simply dealing with the natural processes of human ageing. Yes, we are aware of 'access' features and the ability to use larger fonts and zoom and such. However, not only is that just another irritation but with the diminishing size of just about every screen on the planet, it also means a hopelessly disjointed viewing experience. Indeed, compared to the days of paper, it almost seems a backward step! (No, I relish my devices but ...)

So, I begin to wonder, as the oldies are invisible and producers don't appear to care about considering us when producing or innovating or whatever its called - is this move to extra miniaturising evidence that The Borrowers actually exist and are the real target for the next great consumer boom driven by this miniscule devices?

#borc