Roger Hawcroft
3 min readApr 9, 2022

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Well, that is presumably your opinion.

I don’t agree with it.

The reality is that as digital technology has progressed, so also has increased miniaturisation. Today, the majority of components that compose the working functionality of digital devices are too small, complex or delicate to be repaired at all, let alone by those without access to specialised equipment, clean rooms, special tools and both specialist expertise and specialist tools.

Repair’ is usually not a realistic option because of those factors and replacement generally becomes a more economical, speedy & realistic option.

The ability to add RAM modules, replace a battery or storage drive are options that I consider it is not unreasonable to expect. However, even in those cases, considerable damage and even destruction can be caused by ignorant or accidental disturbance of adjacent components in often very crowded interiors of modern super slim and light devices. Even the simple failure to understand the need to prevent static electrical charge can result in the frying of a device by a casual touch, yet without any obvious issue until the device is reassembled, turned on and fails to operate properly or at all.

I reject your slur on Apple’s honesty and very much doubt that you have any evidence for it. Indeed, as I have never once seen Apple give such an explanation, (even though I can accept that the reasons you deride are actually relevant and good ones), I can’t see how they could have lied about them. Apple also has no need to lie. Its products stand on their own merits and are purchased by so many because of the excellence of their design, quality of manufacture, effective operational longevity, much higher level of maintained resale value and advanced integrated ‘ecosystem’.

Apple do not need to ‘greenwash’ as you describe most of what they do. They were the first major computer manufacturer to cease packing in cartons printed with polluting inks and glossy imaging, replacing them with plain packaging and safe printing. Apple have also gone to great lengths to move to solar electricity generation to power its various buildings and infrastructure. They operate a recycling program for their products, including selling factory refurbished equipment with full new warranties at significantly reduced price. Indeed, even the lengthy useful operational life of Apple products and availability of free legacy operating systems helps to reduce the frequency with which those products have to be replaced, thus reducing waste of resources and value for money.

Finally, it is worth noting that the tendency to miniaturisation and increased technological complexity of digital devices has reduced user serviceability, i.e. repair across the field and Apple products are little, if any, more inaccessible than those of other leading manufacturers of similar types of devices.

These are the reasons I reject your blunt statement. It is not an accurate or well considered summation of the reality. To me, it is reads as relatively uninformed opinionation, even if you didn’t intend it as such.

I don’t claim that Apple are perfect. Nor do I think that that they haven’t and don’t ever make mistakes or poor decisions. Any valid and objective critique of Apple and its products will readily find issues that concern both its most devoted users and those who don’t. Those who simply wish to criticise the company and/or its products do not need to manufacture issues or make false assertions. At the same time, it compared with other manufacturers of similar products, they are likely to find that Apple is revealed to be much more reputable and deserving of praise, rather than denigration.

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Roger Hawcroft
Roger Hawcroft

Written by Roger Hawcroft

Expat Tyke in Australia. Dismayed & depressed at World conflict/poverty/disadvantage/hatred. Buoyed by music, art, literature, nature, animals & birds.

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