Yes, I agree, however that figure is not as remarkable as it sounds. Given that there are 365 days each year then just 27 cents out of $100 is the mean retail expenditure for other days of the year, so retail spending for Christmas day is actually over 10% greater.
If one also takes into account the non-retail spending originated by Christmas, I'd suggest that the cost is enormous and, particularly given that much of it goes on public or business Christmas trees, decorations, nativity displays, firework displlays and other such wasteful activity.
The commercialisaton of Christmas, indeed that it is celebrated at all by other than those who sincerely are devoted Christians, is both unquestionably irresponsible, wasteful and hypocritical.
I applaud your suggestions for alternative ways to put real meaning into the 'coming together' that is supposedly the non-Christian reason for engagement in Christmas celebrations and gift giving. Indeed, I would like to see that style of activity go much further.
I know that there are many good-hearted people who give generously of their time, skill, money or in other ways to mitigate the plight of the disadvantage. I commend them all. However, imagine if, instead of the inward focus on family and friends, the whole community, local district, state or even nation were to essentially fast on Christmas day and donate every last cent that would otherwise have been spent by individuals, business and institutions, to the well-being and improved conditions for the homeless, destitute, disadvantaged and forgotten?
If that were to happen, I might actually feel that I could usefully and conscience free, participate.
Right now, my only participation is the gut wrenching knot in my stomach when I witness the gluttony, titillation, hypocrisy and obnoxious waste, as well, more importantly, the general disregard, even non recognition of those without.
Thank you for your courage in raising an issue that, undoubtedly, will raise the ire of so many. If only it weren't so.
Take care. Stay safe. ☮️